Cultural Fusion Macro-Trend 2020

Globalization is bringing people of the East and West closer. People get inspired from what and who they see online and this goes beyond whatever culture they are living in. The evolution of connectivity, both real and virtual, are driving this trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries. Culture Fusion brings together a diverse mix of cultural references. A colourful mix of influences ignites our sense of community and togetherness. Red-based earthy tones and spicy yellows are at the heart of this trend. Blending of cultural references drives a vibrant and rebellious direction that takes combinations from various cultures into a fresh, unexpected remix. Patterns, artefacts and even elements of cultural identity are combined to define a new sense of shared visual identity.